The Soft and Beautiful's formula is a unique blend of olive, safflower and shea butter oils combined to deliver 6x more protection against breakage* and dryness. You'll notice the difference from the first use for soft and beautiful hair everyday! The formula:

    * Helps prevent breakage and dryness
    * Provides maximum benefits that hydrate and nourish hair
    * Strengthens hair as it straightens

Ingredients Claim:

    * Olive Oil adds sheen and softens hair
    * Shea Butter provides moisture and protects against damage and dryness
    * Safflower smooth, nourishes and help damaged hair

* Based on robotic combing tests of hair treated with the Soft & Beautiful Ultimate Protection No-Lye Relaxer System now with Triple Hydration Oil versus hair treated with Soft & Beautiful Conditioning No- Lye Relaxer System.